Vp/Sr Dir, Business Development (SSP)

VP/Sr Dir of Business Development, SSP

The Opportunity: Shape the Future of Healthcare Marketing

Are you a seasoned ad tech professional with a proven track record in Supply-Side Platform (SSP) partnerships? Do you thrive in a fast-paced, high-growth environment where your expertise directly impacts business expansion? They invite you to seize a unique opportunity to lead the development of our consumer-side marketing supply, playing a pivotal role in our evolution as a comprehensive healthcare advertising solution.

At this organization, we’ve successfully mastered the complex world of Healthcare Professional (HCP) marketing for over six years. Now, we’re embarking on an exciting journey to become the one-stop shop for healthcare advertisers, expanding our reach to consumers. This is your chance to be at the forefront of this strategic shift, building foundational partnerships that will define our future growth.

Why This Role is Compelling:

• Pioneer a New Growth Engine: This is an opportunity to build on a few existing cornerstone partnerships and scale their consumer-side supply business from the ground up. You won’t just be maintaining existing structures; you’ll be creating them.
• High Impact, High Visibility: Your work will directly enable the company to attract new ad dollars and fulfill our vision of a holistic healthcare marketing platform. You will report directly to the CBDO, a seasoned ad tech leader from Amazon, ensuring your contributions are recognized and valued at the highest levels.
• Leverage Cutting-Edge Programmatic Tech: They operate on a fully programmatic and turnkey platform, eliminating the inefficiencies of manual processes. Your partnerships will seamlessly integrate into our advanced exchange, maximizing reach and effectiveness.
• Hunter-Farmer Role with Strategic Depth: This isn’t just about closing deals; it’s about building enduring partnerships. You’ll not only identify and onboard key SSPs but also nurture these relationships, ensuring long-term satisfaction and growth.
• Ad Tech Expertise Valued Above All: While we operate in healthcare, your deep ad tech experience with SSPs is the primary driver for success. You’ll apply your specialized knowledge in a dynamic new context, with the full support of their healthcare domain experts.

What You’ll Be Doing:

• Strategic Partnership Development: Identify, engage, and secure high-value partnerships with leading SSPs (e.g., PubMatic, Media.net, OpenX) to acquire supply across diverse channels including CTV, audio, video, standard display, and digital out-of-home.
• End-to-End Relationship Management: Own the entire lifecycle of SSP partnerships, from initial prospecting and deal negotiation to post-integration account management and growth.
• Technical & Operational Collaboration: Work hand-in-hand with our Technical Account Management (TAM) team to ensure seamless integration and optimal performance of all acquired supply.
• Market Positioning & Demand Generation: Collaborate with our demand team to effectively position new supply in the market, driving advertiser interest and maximizing utilization.
• Navigating Unique Challenges: Address the exciting challenge of identifying healthcare-specific user data within SSPs and skillfully manage partner expectations during the initial demand-building phase of this emerging marketplace.

We’re Looking for Someone Who:

• Has strong ad tech experience, specifically with SSPs, and a proven track record of striking deals and building robust relationships in this space.
• Possesses existing relationships with SSPs – this is the most crucial aspect of the role.
• Understands the nuances of a marketplace and can effectively manage partner expectations during demand generation.
• Is a “hunter-farmer” – adept at both acquiring new partners and nurturing existing relationships for long-term success.
• Is eager to scale a new business segment within a rapidly growing company.

Your Impact:

This role is paramount to the company’s strategic evolution. You will be instrumental in:

• Expanding our advertising inventory to include critical consumer segments across all digital channels.
• Enabling yourself to become the preferred partner for advertisers seeking comprehensive HCP and consumer healthcare marketing solutions.
• Driving significant revenue growth by building a robust and high-quality supply ecosystem.